What is AIDA in Marketing

What is AIDA in Marketing:

   1) ATTRACTING ATTENTION:

                                                The first function of a writer is to being the circular in an excellent manner by applying to the needs of consumer buy asking a question, by giving an offer, by quoting any proverbs, by using if unless etc..

                     This type of opening will create a curiosity in the customer so that he/she will be tempted to read it further.

2) AROUSING THE INTEREST:

                                                   The circular should include the feature of a product in such a manner, that the reader will take keen interest considering the general mentality of consumer, the righter has to put stress some of the aspect the cost, the durability, the offers etc...

  3) STIMULATION OF DESIRE:

                                               If you are successful in attracting attention & arousing the interest, you can also stimulate the desire by giving them reference of any individual experience, profit figures, in the suitable evidences, one should not go for tall claims.

4) SECURING THE ACTION:

                                            If the above mentioned three functions are achieved, it will definitely induce the customer to convert his/her ideas in to an action by purchasing that product.