WHAT ARE THE OBJECTIVES OF SALES PROMOTION

         WHAT ARE THE OBJECTIVES OF SALES PROMOTION

1)    To promote the sale of specific product.

2)    To make the public aware about the product, it’s feature & offers related to it.

3)    To maintain the goodwill between the customer & company.

4)    It also function as a reminder, to send such circular frequently, It’s serves the purpose of reminder.

5)    To educated the consumers regarding that specific product.

DISCUSS THE 3P’S 

        

                 1) POTENTIAL CUSTOMER:-

                                        Understanding the customers ideology or tests etc.. is the key to make circular effective for that purpose. The writer should place him self in the place of consumer for the understanding of consumers needs.
2) PRODUCT:-  

                             For drafting any circular it is necessary to have the knowledge of the specific product & it’s major features .that means one has to emphasize on the selling point of that product. Whatever claims made, it should be elaborated with the facts, by giving evidences in the form of the figures of profit, the personal experience of customers who have used it before.

                3) PREPOSITION:-    

                                   In circular to induce the consumer to purchase the product, various offers to be described; specific time limit, something free, warranty etc...